Palladium Hotel Group Calls on US

CIIC was tasked with strengthening the Palladium Hotel Group’s U.S. market presence by highlighting the group’s award-winning key products, services, and brand differentiators unique to their properties. The goal was to develop a PR strategy that included media relations, positioning and thought leadership opportunities while increasing the visibility for Palladium Hotel Group in the trade, consumer travel, business, and meetings media.

As an established hotel brand with multiple properties worldwide, CIIC set out to communicate Palladium Hotel Group’s trusted and classic hospitality, while also highlighting the group’s stellar pillars of entertainment, cuisine, and other new features. With a targeted media relations program, we focused on increasing awareness of the Palladium Hotel Group’s one-of-a- kind offerings and niche amenities like Family Selection, Weddings by Palladium, Chic Cabaret, and the Rada Nadal Tennis Centre.

CIIC leaned into luxury lifestyle and travel trade publications to tell the hotel group’s compelling story and positioned the Palladium management team as experts and thought leaders within the industry for events, weddings, and more.

To position Palladium Hotel Group as the number one choice for hospitality, CIIC coordinated thought leadership programs, media tours, influencer partnerships and events to expand brand awareness and build visual assets.

Results

• 1.5 Billion + Media Impressions

• 300 Secured Placements

• $1.1 Million + Estimated Editorial Value