Sandella's launched in 1996. Previously consisting of three privately owned units, the founder decided to call in a team of experts and create franchise opportunities throughout the country. Sandella's called on CIIC to work with them to create corporate brand identity and generate a buzz among the entrepreneurs they hoped to attract to their franchise program. Our all-out campaign resulted in full-length features in numerous industry trade publications. Moreover, we helped build consumer and business awareness by securing Sandella's placements in many leading consumer and business publications across the country. In addition, we secured numerous interviews for Sandella's principals, providing them with ample opportunity to spell out the significant rewards associated with the Sandella's franchise.