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Al Yeganeh, founder of the "Soup Kitchen International" restaurant, located at Eighth Avenue and 55th Street in New York City, has been producing premium, gourmet soups for a loyal following of devotees since 1984. His persona, as well as his soup abruptly went international with the 1995 airing of the famous "soup" episode of "Seinfeld", which featured a character based on Mr.Yeganeh.

To launch their international franchise, The Original SoupMan, Mr. Yeganeh and team sought out the services of CIIC. After an intensive media campaign which focused primarily on national trade publications and broadcast outlets, the company is now poised to open 1,000 franchise locations in the next five to seven years and release a full line of retail soups nationwide.