Pressroom

View the Robb Report article featuring Los Cabos. Click here. (PDF)
View the Self Magazine article featuring Los Cabos. Click here. (PDF)

The Challenge: Without ever wanting to lose footing and loyalty among its strong California, Arizona, Northwest, etc., visitor-base, the Los Cabos Tourism Board needed to expand awareness of the destination beyond its traditional west coast audience and begin building interest and exposure
throughout the U.S. and particularly in regions around new flight routes.

The Strategy: We embarked on media tours and intense media relations in new
non-traditional markets including Chicago/Midwest, New York/Tri-State and
Atlanta/Southeast. We developed a depth of story opportunities emphasizing the exotic nature of the destination and its new-found accessibility.