When successful real estate developer Marc Altheim discovered the sport of beach tennis in Aruba, he knew developing this fast-paced yet largely unknown sport in the U.S. would require an enormous team effort. Altheim
and company quickly formed Beach Tennis USA and the sport's governing body,
The National Beach Tennis Association and catapulted the sport into the public eye with six month exhibition tour of the East Coast beaches. CIIC embarked on an intense local and national media relations campaign and
within weeks landed the new sport in prominent national outlets such as ESPN and USA Today. Now, as Beach Tennis USA plans for their 2006 season, CIIC will continue to broaden the exposure of this new and exciting sports brand.

See photos & video from the Tribeca Open:
www.beachtennisusa.net/album_tribeca.html