CIIC worked with San Diego Partner Benedetto Communications to launch a
comprehensive campaign to generate national awareness of their $260 million
Barona Valley Ranch Resort & Casino expansion project featuring a 300,000
square foot casino, luxury resort hotel, wedding chapel, the championship
Barona Creek Golf Course, and eight signature dining venues. CIIC/BCI
developed the grand opening public relations strategy and introduced the resort to media, San Diegans, leisure travelers, and gaming enthusiasts, and established Barona as the premier luxury gaming destination on the West Coast. The ongoing results are apparent in the thousands visiting Barona
each month to enjoy a vacation, or take in their favorite activities for the day.