Social Media Sins That are Commonly Encountered in the PR World


Social media has rapidly progressed over the years. This has changed our world and will continue to make an impact in our everyday life. For public relation professionals, this change calls us to have a sense of urgency to master the social media world.

There are many unwritten rules in social media and failing to acknowledge these principles can lead to committing deadly sins. We want our clients to stand out from the rest and to do so, there are several key factors that are important to take note.

First and foremost, active engagement with fans is the key in marketing one’s brand in the social media arena. Sharing special offers and developing posts with quality content such as photos and videos can provide important engagement with fans.

Next, be present. Respond promptly to any questions or concerns of your fans. If you are too busy to monitor your social media handles, you may want to re-think your market effort. Success in social media is measured greatly by the amount of followers that you have. Fans will not want to follow you if they feel their voice is not being heard.

These are just a few of the many things to think about in the social media realm. Social media is here to stay, so familiarize yourself and your business in the “dos and don’ts” of social media. Remember, neglected social media can and will reflect poorly on your business. To learn further tactics on being successful with social media channels check out this article in which seven deadly sins are revealed.

7 Deadly Social Sins