CIIC Presents for the Public Relations Association of Los Cabos
Recently, CIIC was showcased as featured presenters at the 10th Anniversary celebration of the Public Relations Association of Los Cabos on August 26 and 27 in Los Cabos, Mexico. Representing CIIC were Executive Vice President, Patricia Fahie and Account Manager, Rose Capasso, who shared the presentation “The Impact of Public Relations on the Success of Your Business” to an audience of over 200 attendees made up of local hoteliers, business owners, tourism professionals and students. The event was held at the beautiful Sheraton Hacienda Del Mar Golf & Spa Resort in Cabo San Lucas.
The presentation was broken down into two parts; the first part, presented by Patricia Fahie, described the foundations of PR as it relates to the tourism industry. She engaged the audience by explaining the following:
- How a successful PR program works
- Tools needed to gain exposure to key audiences and influencers
- New communication practices
- The impact of social media on your brand’s reputation
- How to use PR to increase sales
- Measuring productivity and ROI
The second part, presented by Rose Capasso, showed how these elements are put into action as part of a well-balanced PR program. By using CIIC’s work with The Los Cabos Tourism Board in 2013 as a case study, Rose identified each part of the PR campaign and explained how it effectively communicated Los Cabos’ message on a variety of platforms.
CIIC’s longtime partner agency, Gaudelli MCW, a Mexico City-based advertising, public relations and digital communications firm, also gave a presentation during the anniversary event. Chairman and General Manager, Roberto Gaudelli shared a captivating and interactive presentation on the change in the communications industry post-9/11.
The following evening, a cocktail party and awards ceremony was held at the Sheraton Hacienda del Mar Golf Resort & Spa Resort to recognize the contributions made by public relations professionals to the overall growth of tourism. This exclusive event was attended by Ruben Reachi, Secretary of Tourism of Baja California Sur, Eduardo Segura, General Director of the Los Cabos Tourism Board and many other esteemed guests.
It was there that Daniel Uribe, President of the Public Relations Association of Los Cabos, presented CIIC with an award for our years of dedication and service to the destination. It was a proud moment for the Los Cabos account team and all of us here at CIIC.
(From left to right) CIIC Account Manager Rose Capasso, CIIC Executive Vice President, Patricia Fahie, Public Relations Association of Los Cabos President, Daniel Uribe and CIIC Assistant Account Executive, Paola Cuevas at the 10th Anniversary Celebration.