Solmar Hotels & Resorts

Henri Bendel beach 471 x 271 Background:

Located on Baja California's most exclusive and private beach, steps away from the city of Cabo San Lucas in Mexico, Solmar Hotels & Resorts is a collection of five all-suite resorts that offers guests the highest quality of service and hospitality.

Challenge:

Create and implement a successful summer social media sweepstakes through the Solmar Hotels & Resorts Facebook page with the added support and prize contribution of a strategic, co-branded partner. Boost Solmar Hotels & Resorts Facebook page’s audience reach and generate positive and excited responses among participants.

Research and select a promotional partner who would bring the following items to the table:

  • a robust social media audience
  • active cross-promotion of the sweepstakes on their own social channels
  • offer a luxurious addition to the trip prize package

Drive traffic to the sweepstakes through messaging on the Solmar Hotels & Resorts Facebook, Twitter, Pinterest and Instagram.

Strategy:

Prior to the launch of a summer sweepstakes on the Solmar Hotels & Resorts Facebook page, CIIC strategically sought after a promotional partner whose branding would be inline with the luxurious style and exclusive nature of Grand Solmar Land’s End Resort & Spa, the Solmar property that included in the sweepstake’s trip prize package. CIIC successfully secured a co-branded partnership with Henri Bendel, Manhattan’s legendary Fifth Avenue boutique known for their unmistakable sense of style and keen eye for The New and The Next in women’s handbags, accessories and go-to gifts. Henri Bendel worked with CIIC to tie in the vacation sweepstakes with their “Birthday Bash” promotion taking place both online and in-store during the month of June. The sweepstakes was named the "Henri Bendel Birthday Bash Sweepstakes" and Henri Bendel contributed a $1,000 shopping spree and swag bag to the prize package.

In addition to creating and managing the sweepstakes, CIIC conducted the following: Solmar Henri Bendel Facebook Fangate copy

  • Hosted the sweepstakes on the Solmar Hotels & Resorts Facebook page through a third party application which required users to LIKE the Solmar Hotels & Resorts Facebook page
  • Promoted via messaging on Solmar Hotels & Resorts Facebook page which linked back to Henri Bendel’s Facebook page
  • Cross promoted on Solmar Hotels & Resorts Twitter (1,400 + followers) and Pinterest (180+ Followers)
  • Developed and disseminated a press release to a targeted list of media
  • Disseminated an HTML mailer to a hotel database of past guests (4,500 +)
  • Inclusion on the Solmar.com website (5,000 VPM)
  • Promoted on-site at Grand Solmar Land’s End Resort & Spa with an in-room flyer

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Screenshots of the Mobile version of the third-party app that

CIIC utilized to run the sweepstakes.

Henri Bendel provided the following promotional support leading up to and during the sweepstakes:

Henri Bendel Website

  • Promoted via their social channels: Facebook (100,000 + fans), Twitter (30,000 + followers), and Pinterest (7,000 + followers) with Facebook and Twitter messaging linking back to Solmar Hotels & Resorts social channels/pages
  • Created of a Henri Bendel Pinterest board promoting Solmar Hotels & Resorts and the Los Cabos destination
  • Promoted via an HTML mailer distributed to a consumer database (135,000 subscribers) multiple times throughout the campaign
  • Included messaging on henribendel.com during the sweepstakes period and a way for online shoppers to enter the sweepstakes through henribendel.com
  • Promoted via in-store signage and in-store ballot box for collecting entries
  • Tied in sweepstakes with overall Henri Bendel “Birthday Bash” campaigns through the hashtag #HB2ME

Results:

The Solmar Hotels & Resorts / Henri Bendel Birthday Bash sweepstakes yielded the following results:

  • A total gain of 5,900 Facebook fans in just over a month, a 13.4% increase
  • 5,400 entries via the Solmar Hotels & Resorts Facebook page
  • 1,150 entries via the Henri Bendel website

Additionally, the sweepstakes ran in-store during the week of June 3 and yielded the following results:

  • 29 stores garnered an additional 1,500 entries