The Whiteface Lodge Resort & Spa

WFL_CS_lg When The Whiteface Lodge, a five-star resort and private residence club, opened for business in Lake Placid, NY, its management team understood the enormous challenge at hand.

Lake Placid gained notoriety as the host city of the 1980 Olympic winter games but soon afterward, the city’s infrastructure fell into disrepair and tourism dwindled as luxury-seeking skiers and vacationers flocked to alternative resort destinations.

CIIC’s innovative and comprehensive PR program included the development of special on-site events such as spa/wellness packages, culinary programs, as well as the securing of on-location fashion shoots effectively rebranded The Whiteface Lodge as a ‘destination within the destination’ and renewed consumer interest in Lake Placid as a viable upscale travel destination.