Tobin+Parnes Architecture and Interior Design, an award-winning firm based in New York City, saw a need to create awareness of the firm’s achievements and offerings to continue to grow the firm and its client base.
Working closely with the firm’s leading Principals, CIIC designed a strategic public relations program that utilized a strong media relations campaign with the firm’s target trade publications and media outlets. The campaign resulted in increased interest in the firm’s Principals as leading experts in the design field in addition to securing both print and online coverage of the firm’s design projects.
As part of this program, CIIC developed a visually driven quarterly e-newsletter to aid in Tobin+Parnes desire to increase awareness and communication with its current and prospective client base. Featuring in-depth articles written by the firm’s Principals and photos of Tobin+Parnes’ recent projects, the e-newsletter proved successful in creating a direct line of communication with the firm’s current clients as well as to create an overall awareness of the firm’s abilities and recent accolades.