Red Bull Stratos Mission
Global Partner, TVC, contracted CIIC to manage all broadcast media relations for Red Bull in conjunction with an extraordinary and record-breaking event which will take one of their extreme athletes to the edge of space where he will attempt a freefall jump targeted to reach – for the first time in history – supersonic speeds.
CIIC successfully secured an appearance for athlete Felix Baumgartner on the national NBC morning show, “The Today Show,” in an interview announcing the athlete’s intent to break the 50-year record. Additionally, we worked with Red Bull to coordinate and implement a worldwide press conference in New York City where media from around the world attended.
As an additional component to the worldwide press conference, CIIC additionally coordinated and booked a one-hour Satellite Media Tour, enabling Felix to speak with TV news programs in top US DMA markets across the country. Building upon the successes of the aforementioned achievements, CIIC continued a national media relations program yielding features in network programs including CBS Early Morning, CNN American Morning and The Situation Room with Wolf Blitzer.