CIIC Miami Leads latamPR’s First Annual Conference in North America
“Connecting our agencies, our countries and our souls.”
CIIC Miami and CIIC New York reunited this past June to host latamPR’s first annual conference in North America. latamPR, a network of eight strategic communications and marketing companies in the Latin America region are CIIC’s affiliates and boots-on-ground for regional clients and those looking to expand in Brazil, Chile, Colombia, Costa Rica, Guatemala, Panama, Peru and Venezuela. Over the course of three days, the agencies’ owners met with Miami-based media, held cocktail networking receptions and strengthened their bond personally and professionally with strategic creative sessions, workshops and panels.
CIIC coordinated the conference from their Miami headquarters organizing all details from accommodations and media meetings to panels and events.
“Welcoming all these countries to a bustling city like Miami was a treat for us. We’ve always said Miami is the gateway to Latin America and see the promise and importance of understanding the region beyond the language,” said Carolyn Izzo-Feldman, president of CIIC. “The competitive advantage of being part of latamPR is that each country has different idiosyncrasies, lingos and ways to do business. With our partners we don’t only provide a deep understanding of each country, we provide a communications plan that is specialized and tailored to target those unique market differences.”
Following are a few interesting statistics CIIC and the member agencies learned along the way:
Brazil: Online is King. Only 6 percent of the population reads the newspaper daily.
Chile: latamPR’s Chilean partner agency BMR has been the agency on record for Cisco for over 15 years.
Colombia: Colombia has access to over 47 countries and more than 1.5 billion consumers through its red of commercial treaties.
Costa Rica: Over the last 25 years, Costa Rica has experienced a sustainable economic growth resulting in 99 percent of the population having access to the Internet and radio.
Guatemala: Guatemala exports over 4,000 diverse products to 140+ countries.
Mexico: Mexico is ranked #7 as the world’s most preferred tourist destination.
Panama: According to the World Economic Forum, Panama has the most competitive economy in Central America.
For more information about our latamPR partners, visit: https://www.latampr.com