Choosing the right PR firm for your business can be daunting — especially if you’re new to the PR world, or have had bad experiences in the past with an agency. At CIIC, we’ve cultivated…

Hurricane Sandy came and left her mark on the east coast of the United States. The destruction created an opportunity for small businesses and larger corporations alike to not only reach out to victims but also engage in corporate social responsibility. Those affected thought there was no light at the end of the tunnel, but little did they know thousands of companies would step up to lend a helping hand.

Social media has rapidly progressed over the years. This has changed our world and will continue to make an impact in our everyday life. For public relation professionals, this change calls us to have a sense of urgency to master the social media world.

Forget world heritage site designations. Forget landmarks. Forget national parks. Today, what tourists are flocking to see are the sites in their favorite books, movies and TV series, with tour companies quick to leverage the “celebrity cachet” of certain destinations even as their residents often shun the sudden attention.

Our best days as PR professionals are filled with amazing opportunities, such as hosting launch parties, press trips and media events, creating engaging campaigns, and conducting executive interviews. These are things that make our PR jobs exciting and fulfilling. But, even the best of us have bad days, and unfortunately, clients have bad days as well.

As PR Professionals, our services expand beyond media relations, often into the realm of event planning. Special events serve as another channel of communication, an opportunity to connect with key audiences to build relationships and enhance our clients’ brand perceptions.

We now live in a digital age where any consumer can instantaneously publish news to a global audience from his or her smart phone. With such significant shifts in publishing power and standard communications’ practices, its no surprise that majority of the audiences we serve are left wondering, “What is PR?”

There’s a new player on the social media scene. With the recent unveiling of Google+, we at CIIC, as tech savvy communicators, recognize the importance of familiarizing ourselves with any new social network.

In our last post, we focused on PR professionals leading the way in Social Media. As a follow-up, it is important to recognize that along with leadership comes added responsibility, specifically our responsibility to be transparent in all social media messaging.

As public relations professionals, we feel it is our duty to be the expert voice in this newly emerging and ever-changing platform. Through use of creative services including online campaigns, contests and daily interactions, from launching to fulfillment, our experienced team is fully versed in this newest media form.