Olá Portugal! We’re becoming Savoy Savvy in Madeira
We have extended our hospitality expertise to Madeira, Portugal for a new partnership with the Savoy Signature Collection. Madeira, the island of lush slopes off the coast of Africa is named after the Portuguese translation of “wood” because of its thick forests. Created millions of years ago from volcanic eruptions, this archipelago is a tropical explosion of bright shades coated with exotic purple hydrangeas, turquoise waters and emerald mountains. We are feeling so inspired by this European expansion and to represent the Savoy Palace, NEXT Hotel and a new luxury hotel concept coming this year.
The hotels pay homage to the Portuguese region and its distinguishing characteristics in unique ways, drawing inspiration from the island's beautiful scenery and traditions. Each of the Savoy Signature hotel concepts tell a whimsical story of adventure inspired by island traditions. The fictional tales are playful, inspire the property’s design and promote a new metaphorical “chapter” of experiences for travelers.
The Savoy Palace epitomizes five-star luxury, combining elegance, modern comfort, and amicable service. The design embodies a classic resemblance to other established properties of the Savoy collection and combines a bold and modern style with historical components. Guests can expect breathtaking North Atlantic ocean views and opulent grounds. Savoy Palace has a variety of amenities and accommodations, including 352 bedrooms, pool-in-bedroom suites, and a fully equipped gym and spa. The Laurea Spa provides a variety of massages, facials, and relaxation programs, as well as Turkish baths, sensory showers, a halotherapy room, and six infinity pools.
Savoy Signature’s NEXT Hotel is a concept designed to fulfill the needs of millennial thinking within a high-tech space, embracing vitality and connection with the local Madeiran community. NEXT Hotel features stylish, functional bedrooms and suites designed for the independent, tech-savvy traveler. The resort includes inspiring co-working spaces in the hotel's public areas, making it ideal for the growing number of digital nomads. It is fit for travelers in search of a modern, technological setting where they can personalize their stay with customized services.
CIIC PR will spearhead the communications strategy for the Savoy Signature Collection to reinforce their position and brand awareness in the U.S. and Canadian markets. Portugal remains a luxury destination for American travelers and the tourism accommodation sector has risen to “26.5 million guests and 69.5 million overnight stays in 2022,” according to The Portugal News. We are excited to continue seeing growth in tourism and contributing to that increase with our media relations efforts.
To follow along on our journey with Savoy Signature Collection, follow us on instagram @ciicpr, @savoysignature, @savoypalace, @hotel.next.