Anteprima Makes its Mark on the Big Apple

Overview & Challenge

When ExportUSA told us they were looking to launch an Italian fashion pop-up in New York City’s Meatpacking District and had one month to generate buzz before opening, we put on our best designer duds and took on the challenge. 

Strategy

The Anteprima pop-up, Italian Vintage edition, featured eight up-and-coming brands and a series of interactive public events. CIIC launched a three-tier PR and digital campaign that included efforts pre, during, and post-event to drive foot traffic to the pop-up, promote the designers, and create sales leads. We focused on listings, targeted social media ads, influencer relations, getting those coveted fashion shout outs, a partnership with FOMOFeed, and making Anteprima the “it” place to be during the weekend in NYC. 

Who we got there? USA Today, Surface, FOMOFeed, New York Daily News, Highsnobiety, Atlas Obscura, @mrbatlle, @jeaniuseats, @mimiandchichi, @opalbyopal and many more.

Results

  • Editorial reach: 104,313,861

  • Social Media reach: 1,406,825

  • 25+ listings

  • Impressions: 3,353,471

  • Anteprima pop-up foot traffic and sales increased from their first edition

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