CIIC has long boasted partner agencies in Los Angeles and San Diego and a satellite office in Cancun, but this year, the ever-expanding geographical and marketing needs of our clients prompted us to widen our footprint further. Last month, CIIC opened a full-service office in Miami staffed with multilingual tourism experts. The firm, called Izzo+Gaudelli Communications (IGC), is a joint venture between CIIC and longtime partner agency Gaudelli MCW, a Mexico City-based public relations, advertising, digital communications and video production company with 25 years of experience. Gaudelli’s work has received Cannes Lion and other international professional awards, and its campaigns have even been commented on in such top-tier media as The New York Times. This alliance means CIIC can go beyond public relations to offer full digital (including application development), marketing and advertising creative in both English and Spanish to target consumers and travel partners both in the U.S. Hispanic market and throughout the Americas.
CIIC just became an esteemed member of Tribe Global, a group of independent, owner-managed advertising, public relations, digital and marketing agencies in North America, Latin America, Europe and Asia who share a common culture and vision. Collectively, the network has almost 650 staff members and posted a joint gross profit of more than US$50 million in 2011.
Antonio Vera
General Director
Smart Alliance Travel Group